Giftstart
Designing a new platform offering registry services.
Client secured investor buy-in to advance their business & successfully launched to grow brand + sales.
Featured in Medium, BNN Bloomberg, The Globe and Mail, etc.
Won the 2024 Innovative Design Award with Netty Awards for showcasing creativity, technical skill, and groundbreaking e-commerce design
Client secured investor buy-in to advance their business & successfully launched to grow brand + sales.
Featured in Medium, BNN Bloomberg, The Globe and Mail, etc.
Won the 2024 Innovative Design Award with Netty Awards for showcasing creativity, technical skill, and groundbreaking e-commerce design
Client secured investor buy-in to advance their business & successfully launched to grow brand + sales.
Featured in Medium, BNN Bloomberg, The Globe and Mail, etc.
Won the 2024 Innovative Design Award with Netty Awards for showcasing creativity, technical skill, and groundbreaking e-commerce design
Attract funding for the business by demonstrating an interactive registry flow & product offerings.
Attract funding for the business by demonstrating an interactive registry flow & product offerings.
Attract funding for the business by demonstrating an interactive registry flow & product offerings.
Competitor & User Research, Taxonomy Structuring, Purchase & Registry Flows, Wireframing & Prototyping
Competitor & User Research, Taxonomy Structuring, Purchase & Registry Flows, Wireframing & Prototyping
Competitor & User Research, Taxonomy Structuring, Purchase & Registry Flows, Wireframing & Prototyping
Exploring competitor landscapes & its people
This journey began with surveying expecting parents & current parents to uncover their needs. The gaps in the market helped me determine ideas that could provide value to users.
Researching our competitors led me towards solutions that were familiar and effective, and opportunities for Giftstart to offer a unique value proposition.
This journey began with surveying expecting parents & current parents to uncover their needs. The gaps in the market helped me determine ideas that could provide value to users.
Researching our competitors led me towards solutions that were familiar and effective, and opportunities for Giftstart to offer a unique value proposition.
This journey began with surveying expecting parents & current parents to uncover their needs. The gaps in the market helped me determine ideas that could provide value to users.
Researching our competitors led me towards solutions that were familiar and effective, and opportunities for Giftstart to offer a unique value proposition.
The predicaments
Difficulty determining which products people will need as parents
Difficulty determining which products people will need as parents
Financial burdens & seek help with higher ticket items/services
Financial burdens & seek help with higher ticket items/services
Users feeling uninformed about parenthood & experience nervousness
Users feeling uninformed about parenthood & experience nervousness
Too many ideas, too little time
Too many ideas, too little time
To adhere to a strict timeline, I needed to narrow down feature choices to what would be most feasible to launch with.
After measuring my ideas against constraints, I focused on highest impact, low effort to medium-high effort tasks to showcase the breadth of Giftstart to investors.
To adhere to a strict timeline, I needed to narrow down feature choices to what would be most feasible to launch with.
After measuring my ideas against constraints, I focused on highest impact, low effort to medium-high effort tasks to showcase the breadth of Giftstart to investors.
To adhere to a strict timeline, I needed to narrow down feature choices to what would be most feasible to launch with.
After measuring my ideas against constraints, I focused on highest impact, low effort to medium-high effort tasks to showcase the breadth of Giftstart to investors.
Selected focus features
01
01
Multi-registry creation
Multi-registry creation
02
02
Registry fulfillment tracking
Registry fulfillment tracking
03
03
Direct &affiliate purchase flow
Direct &affiliate purchase flow
04
04
Search public registries
Search public registries
05
05
Personalized registry creation guide
Personalized registry creation guide
Expedition challenges
Expedition challenges
Cash Fund Product Page
❌ Customization of cash funds were too much added development complexity that'd overshoot the project budget and delay the site launch.
Category Page
❌ Displaying all sub-categories resulted in a cluttered and confusing experience.
Registry (Gifter's View)
❌ Due to constraints of Shopify, we encountered challenges related to privacy when considering populating recipient addresses during checkout. Additionally, there were difficulties in tracking gift notes.
Category Page
❌ Displaying all sub-categories resulted in a cluttered and confusing experience, creating friction in the browsing journey.
Registry (Gifter's View)
Registry (Gifter's View)
❌ Due to constraints of Shopify, we encountered challenges related to privacy when considering populating recipient addresses during checkout. Additionally, there were difficulties in tracking gift notes.
Iterating the journey
The project took a different course after it became evident that Shopify's native features were not adequate to meet the client's evolving needs.
I went back to the drawing board to reassess features & their impact, to find a happy medium for engineers & our vision.
Tailwind (code-ready elements) was discovered to meet enough of our design needs & utilized them to reduce development effort to keep client budget on track.
Wireframes were revamped according to our altered scope for improved user flows & implementation.
The project took a different course after it became evident that Shopify's native features were not adequate to meet the client's evolving needs.
I went back to the drawing board to reassess features & their impact, to find a happy medium for engineers & our vision.
Tailwind (code-ready elements)was discovered to meet enough of our design needs & utilized them to reduce development effort to keep client budget on track.
Wireframes were revamped according to our altered scope for improved user flows & implementation.
The project took a different course after it became evident that Shopify's native features were not adequate to meet the client's evolving needs.
I went back to the drawing board to reassess features & their impact, to find a happy medium for engineers & our vision.
Tailwind (code-ready elements) was discovered to meet enough of our design needs & utilized them to reduce development effort to keep client budget on track.
Wireframes were revamped according to our altered scope for improved user flows & implementation.
Crafting the tale's brand
Giftstart wanted to be perceived as a reliant and approachable tool. Our logo creation and skinning aimed to communicate a sense of sophistication, warmth and welcoming.
Welcoming a new born is typically a stressful time, so the visual identity leaned towards a calm color palette to reduce stress.
In addition I wanted customers to feel that the interface was exciting, classy, & convenient to use
Giftstart wanted to be perceived as a reliant and approachable tool. Our logo creation and skinning aimed to communicate a sense of sophistication, warmth and welcoming.
Welcoming a new born is typically a stressful time, so the visual identity leaned towards a calm color palette to reduce stress.
In addition, I wanted customers to feel that the interface was exciting, classy, & convenient to use
Giftstart wanted to be perceived as a reliant and approachable tool. Our logo creation and skinning aimed to communicate a sense of sophistication, warmth and welcoming.
Welcoming a new born is typically a stressful time, so the visual identity leaned towards a calm color palette to reduce stress.
In addition I wanted customers to feel that the interface was exciting, classy, & convenient to use
Results
Despite facing changes to the project scope and timeline, our team built trust with the client through transparency & resulted in the client renewing work with us to take the vision further.
Despite facing changes to the project scope and timeline, our team built trust with the client through transparency & resulted in the client renewing work with us to take the vision further.
Despite facing changes to the project scope and timeline, our team built trust with the client through transparency & resulted in the client renewing work with us to take the vision further.
Our design impact:
Our design impact:
01
Established the company's branding
Established the company's branding
Established the company's branding
02
Successfully secured investor buy-in for the client
Successfully secured investor buy-in for the client
Successfully secured investor buy-in for the client
03
Won the 2024 Innovative Design Award with Netty Awards for creativity, technical skill, and groundbreaking e-commerce design
Won the 2024 Innovative Design Award with Netty Awards for creativity, technical skill, and groundbreaking e-commerce design
Won the 2024 Innovative Design Award with Netty Awards for creativity, technical skill, and groundbreaking e-commerce design
The odyssey continues…
To take the future of Giftstart further, I ran usability tests to assess the design's performance.
Synthesizing the results, I compiled a list of features not prioritized or realized in the first design phase, and identified opportunities to boost customer engagement and loyalty.
As Giftstart gains traction, they will be able to continue iterations to evolve their features and make the parenthood journey even more exciting!
To take the future of Giftstart further, I ran usability tests to assess the design's performance.
Synthesizing the results, I compiled a list of features not prioritized or realized in the first design phase, and identified opportunities to boost customer engagement and loyalty.
As Giftstart gains traction, they will be able to continue iterations to evolve their features and make the parenthood journey even more exciting!
©2024. All rights reserved.
©2024. All rights reserved.
UX/UI DESIGN
©2024. All rights reserved.